Visuals clarify ideas. When visuals are used to explain concepts, readers understand them better. A visual brief is better than a text brief, because if people can see what you’re saying, they will understand you more clearly.
Tools like PowerPoint®, Keynote®, and Google Slides® easily incorporate graphics and text around a single idea.
Create a presentation that acts as a resource for your organization, with established layout or design guidelines that a person can work within or manipulate. This presentation template should allow space for dense text and leave room for a visual that can amplify the meaning of the prose.
Visualizing information shows you have command over the subject matter and that you care enough about it to make it easily understood.
Ultimately, you’re communicating so you get people on board with your idea. When there’s agreement, there’s action.
Establish a Visual language
Consistent visual language helps readers associate a visual style with you or your brand. Baking it into a template will help employees express your brand through presentation slides
Use a consistent color palette. Select 3–5 colors, plus a neutral and highlight color.
Buy or create a robust illustration library that’s relevant to your industry and stylistically consistent. Avoid cheesy clip art.
Create or curate a library of photography that looks like it was shot by the same photographer.