BACK TO MAIN MENU

Two Years of Research, Forty-Six Words

Written by

Paula Tesch

Nancy Duarte spent “two years working nights and weekends” writing Resonate, and Forbes’ Bruce Upbin managed to boil it down to forty-six words. Actually, I’m not even mad. That’s amazing.

The conclusions are: Don’t be too cerebral. Tell stories. Figure out what the audience cares about. Create common ground with them. Move back and forth between opposing ideas to create energy. Deliver facts but put them in context and make them shocking if possible. Find inspiration anywhere you can.

Yup, we couldn’t have said it better, or more concisely, ourselves.

Check out the whole article here. And please, please follow Bruce’s advice and watch the video of Ben Zander. It’s eighteen minutes of loveliness. Here, we’ll save you some time and repost it here, too.

Take the next step

We offer flexible, individual and team training to help build critical communication skills as well as hands-on, one-on-one coaching and full-service strategy, consulting and presentation design support. Learn more below:

Take the next step

We offer flexible, individual and team training to help build critical communication skills as well as hands-on, one-on-one coaching and full-service strategy, consulting and presentation design support. Learn more below:

Learn from the pros

Gain insight on effective presentation strategies

From developing presentation skills to designing PowerPoint® presentations, we invite you to join the 200,000 people who leverage our extensive resource library.