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Great Moments in Presentation History: The Architect and the Egg

Florence
In the early 1400s, Florence, Italy was a hotbed of artistic competition. There were cathedrals to be built, giant baptistery doors to be sculpted, and lots of artists wanting to get in on the action.  Up-and-coming sculptor and architect, Filippo Brunelleschi, was one of those artists.  He had spent much of his life studying ancient Roman architecture and had entered his share of design competitions only to come in second to his more showy, but less qualified, peers. Inside the Santa Maria del Fiore Cathedral

As a resident of Florence, Filippo lived in the shadow of the Santa Maria del Fiore Cathedral, the largest cathedral in the world at that time.  Construction on the cathedral had begun in 1296, but after its original architect was unable to come up with a way to construct a dome over the cathedral’s massive nave, the building had remained unfinished for nearly a century.

In 1409, the group in charge of the construction of the cathedral asked Filppo’s opinion about how the dome (cupola) should be built.  He offered several ideas based on his studies of ancient Roman domes, but to his frustration, none of them were implemented.

Sketch of the DuomoNine years later in 1418, the group announced that they were accepting new ideas for how to design the dome.  While at first the competition was only open to local artists, the group eventually opened it up artists all across Europe.  Filippo submitted his name to be included and was eventually invited to participate.  He traveled to Rome to study ancient structures and worked out his design for the dome.

The day of the presentation arrived.  Master builders from all over Europe assembled in the unfinished cathedral.  Each architect presented his solution in turn.  Many ideas were presented.  One thought the dome should be made of “spongestone” to keep the weight down.  Another suggested that they put a giant pillar in the middle.  Yet a third proposed that the dome be filled with earth mixed with money during the construction, and then once it was finished, that citizens be allowed to dig for the money, removing all of the dirt in the process.

Filippo was last to present.  He was confident that he alone, based on his knowledge of ancient methods of dome creation and study of the Gothic techniques, had the answer.   He verbally described his solution: a dome within a dome, octagonal in shape, capped by a lantern to let in light, all of which would be constructed without scaffolding.  They were astonished by his claim and demanded to see his model.  Fearing that the other architects would steal his design, or that (even worse) his design might be given to someone else to build, Filippo flatly refused.An Egg Standing on Its End

Filippo then issued a challenge, saying that the commission to build the dome should be given to the man who could make an egg stand on end, as that man would have the skills required for the job.  After the various architects tried in vain to accomplish it, Filippo took an egg, whacked it on its end and then placed it on the table where it stood upright and did not fall over.

The other architects protested that they could have done that, too, to which Filippo replied that they could have built the dome, too, had they seen his model.  Impressed, the judges awarded Filippo the commission to construct the dome.

The dome was completed in 16 years and is the largest dome ever created with bricks and masonry.  It has been credited as an inspiration for St. Peter’s dome, St. Paul’s Cathedral in London and even the Capitol Dome in Washington, D.C., and is a must-see destination for all those who visit Florence.

The Dome of the Santa Maria del Fiore Cathedral
Do you operate in a competitive environment?  Have your great ideas not gotten the chance they deserve?  Do you need to stand out from the crowd in order to be heard?  Sometimes it takes a little extra effort to push a great idea through the cloud of politics and jealousy into the light for everyone to see.

You can do that with your presentation.  Take a cue from a 15th Century architect and be bold!  Consider using a S.T.A.R. Moment™.  Make yourself memorable.  Take a risk.  Your idea (and possibly the world) will thank you for it.

AUTHOR |

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  • Such a STAR Moment that Colombus may have used it a few years later to be commissioned the fleet to discover the Indias traveling west with such luck he ended finding the Caribbean Islands…
    And then, he became memorable for 2in1 things he didn’t really accomplish…
    LOL

  • Such a STAR Moment that Colombus may have used it a few years later to be commissioned the fleet to discover the Indias traveling west with such luck he ended finding the Caribbean Islands…
    And then, he became memorable for 2in1 things he didn’t really accomplish…
    LOL

  • sorry, correction: “…1in2 things…”

  • sorry, correction: “…1in2 things…”

  • Ralf Arndt

    I ‘m not quite happy with this example. Mostly because it’s a legend. It convinces the jury of the architekt, not of his architecture – it only serves to show how great the presenting guy is, but it doesn’t transport an idea of how to solve the problem. Don’t get me wrong: It is a nice story, but what Brunelleschi is said to have done only shows his genius. I think a presentation should focus on the product, not on the presenter. If your presentation shall sell something, the STAR-Moment should be connected to the product – or did i get something wrong.

  • Ralf Arndt

    I ‘m not quite happy with this example. Mostly because it’s a legend. It convinces the jury of the architekt, not of his architecture – it only serves to show how great the presenting guy is, but it doesn’t transport an idea of how to solve the problem. Don’t get me wrong: It is a nice story, but what Brunelleschi is said to have done only shows his genius. I think a presentation should focus on the product, not on the presenter. If your presentation shall sell something, the STAR-Moment should be connected to the product – or did i get something wrong.

  • Ralf – The article, and the site, isn’t about architecture. It’s about giving a presentation that gets attention. The example is extremely relevant and memorable. The merit of the design itself isn’t in question. — Mark

  • Ralf – The article, and the site, isn’t about architecture. It’s about giving a presentation that gets attention. The example is extremely relevant and memorable. The merit of the design itself isn’t in question. — Mark

  • Demonstrate – Demonstrate – Demonstrate

    Steve Jobs has mastered presenting those STAR Moments, hasn’t he!

  • Demonstrate – Demonstrate – Demonstrate

    Steve Jobs has mastered presenting those STAR Moments, hasn’t he!

  • When the design team for the Sydney Opera House were struggling to realise the original vision for the building, architect Jørn Utzon created his own STAR moment. Apparently inspired by peeling an orange, he demonstrated that the complex shells could all be derived from a simple sphere. Great inspiration when you’re designing “downunder”. See http://tinyurl.com/2cu482w

  • When the design team for the Sydney Opera House were struggling to realise the original vision for the building, architect Jørn Utzon created his own STAR moment. Apparently inspired by peeling an orange, he demonstrated that the complex shells could all be derived from a simple sphere. Great inspiration when you’re designing “downunder”. See http://tinyurl.com/2cu482w

  • Hello

    Thanks for sharing this content it really very good I like that .
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  • Hello

    Thanks for sharing this content it really very good I like that .
    MEP Engineering India is dedicated to provides high quality mechanical, electrical and plumbing (mep) engineering services. Outsource your CADD related projects to us and get maximum Price benefit.

    Our MEP Engineering Services Includes

    Electrical Design Services
    HVAC Duct Design Services
    Mechanical Design Services
    Plumbing Design Services

    Contact us or send Email at mattvilson.7solutionsindia@gmail.com to outsource your MEP Design Related requirement.

  • You gave great points here. I did some research on the subject and have found nearly all people agree with your blog.

  • You gave great points here. I did some research on the subject and have found nearly all people agree with your blog.

  • I request more people would write sites like this that are as a matter of fact constructive to read. With all the fluff floating almost on the web, it is rare to look over a position like yours instead.

  • I request more people would write sites like this that are as a matter of fact constructive to read. With all the fluff floating almost on the web, it is rare to look over a position like yours instead.

  • really amazing building, beautiful.

  • really amazing building, beautiful.

  • Siri

    In your picture is a standing none whacked egg… Now the question I have is – did he really whack it? The reason I ask is that I often use standing eggs in my presentations on learning – the only thing is I have my audience make them stand themselves and they are not allowed to whack them. The point is to give them an experience of mastering an “impossible” task.

  • Siri

    In your picture is a standing none whacked egg… Now the question I have is – did he really whack it? The reason I ask is that I often use standing eggs in my presentations on learning – the only thing is I have my audience make them stand themselves and they are not allowed to whack them. The point is to give them an experience of mastering an “impossible” task.

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