If you’re not analytical by nature but have to give a presentation to a particularly analytical audience, it’s important to toe the line between knowledgeable expert and impassioned storyteller. Professionals in data-dense industries (like Pharma, Tech, Engineering, or Finance) value concrete information. And they often need statistical evidence to believe what you tell them. Granted, they’ll […] continue reading
It’s an all-too-common scenario: you’re looking at your numbers, and you’ve finally realized that your team just isn’t performing well. Marketing leads are down, sales numbers are off, and customer satisfaction scores are flagging, too. This time, it’s not just a fluke or a blip caused by some outside factor that you can’t control. You’ve […] continue reading
When you’re presenting to people in your field, it’s OK to use specialized terms and acronyms, because they’ll be comprehended quickly. But for everyone else, you need to take a different approach. Communication methods that would impress your peers may ostracize a broader audience — and reduce the chances your ideas will be adopted.