Business Marketing Message Tips

Make Your Marketing Messages Useful

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Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading

Design Presentations Tips

7 Ways to Make Your Best PowerPoint Presentations

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Microsoft estimates that there are about 30 million PowerPoint presentations created every single day—which is why if you’ve spent time in an office, you’ve probably spent time looking at something that was built in PowerPoint. If you have to give a talk accompanied by slides and you’re not the most tech-savvy person, PowerPoint is a […] continue reading

Presentations Tips

When Presenting Data, Get to the Point Fast

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Projecting your data on slides puts you at an immediate disadvantage: When you’re giving a presentation, people can’t pull the numbers in for a closer look or take as much time to examine them as they can with a report or a white paper. That’s why you need to direct their attention. What do you […] continue reading

Design Strategy Tips

How to Display Data the Right Way in Presentations

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It can be tricky to display data in presentations because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client. So how do you make the right […] continue reading

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