Audience Business Delivery Message Strategy

The Communication Guide For Leaders Who Aren’t Sure What’s Coming Next

Here’s an uncomfortable truth: Leaders don’t always know what changes are around the corner. Good or bad, change breeds uncertainty, and uncertainty can breed fear—especially when it will affect employees, whose jobs hang in the balance, and customers, who depend on a product or service. Instead of communicating openly with both groups, leaders tend to […] continue reading

Business Delivery News Strategy

10 Ways to Communicate with Empathy and Authority in Times of Crisis

This is a rapidly evolving situation. For the most up-to-date information on the Coronavirus visit the World Health Organization’s website here, and view their latest advice on public self-care here. In everyday business communication, the best communicators exhibit a balance of empathy and authority. Warmth-and-strength is always the appropriate tone combination, not only when it […] continue reading

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