Business Message Presentations

How to Write a Great Talk: Murder Your Darlings

Writing teachers commonly use the phrase “kill your darlings” to describe the editing process. But, most don’t even realize it comes from prolific British author Arthur Quiller-Couch, who offered an even more extensive guideline for editing in his 1914 lecture on style: “Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it—wholeheartedly—and delete […] continue reading

Business Marketing Message Tips

Make Your Marketing Messages Useful

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Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading

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