Message Strategy Video

Communicate Like MLK and Change the World

Martin Luther King Jr giving a speech

Thanks to the proliferation and growth of social media and live video today, nearly everyone has a public platform that they can use to convey a message to a large audience. It’s possible to see more clearly than ever who can give a talk that moves people and changes minds. But in a completely different […] continue reading

Business Marketing Message Storytelling

The Corporate Folklorist’s Credo

Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading

Audience Business Delivery Message Presentations Technology Virtual Communication

Crafting Content for Virtual Communication: Keep it Short and Interesting

You’ve been on the audience end of virtual gatherings for the past couple months. So, when it’s your turn to lead one, you know what you’re up against…  Between kids, pets, back-to-back virtual meetings, email inboxes, Tiger King, and copious amounts of quarantine snacks—it’s no wonder everyone is feeling distracted.   According to Forbes, more than 80% of American employees have reported feeling significantly more distracted since they started working from home. Yikes.   […] continue reading

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