Business Marketing Message Tips

Make Your Marketing Messages Useful

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Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading

Business Event Marketing

How to Throw a Memorable Corporate Event

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“Corporate Event.” It’s a phrase that might send shivers down your spine, or might make you well-up with positive emotion, depending on the last experience you had at a large business conference or meeting. At their core, all live corporate events have the same basic goal: to impart a message that leaves attendees inspired to […] continue reading

Business Culture Marketing Storytelling Strategy

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] continue reading

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