Business Marketing Message Storytelling

The Corporate Folklorist’s Credo

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Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading

Business Marketing Message Tips

Make Your Marketing Messages Useful

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Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading

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