Audience Delivery Event Message Strategy

What Made the Space Shuttle Challenger Disaster Speech So Effective?

Ronald Reagan

Photo Credit: The Ronald Reagan Presidential Foundation Former President Ronald Reagan passed away 14 years ago this month. He was a masterful communicator who was faced with a daunting communication situation immediately after the Space Shuttle Challenger disaster. Of all his presidential moments, on this particular day, I was desperate to hear from my President. […] continue reading

Delivery Event Strategy Tips

10 Ways to Prepare for a TED Style Talk

10 ways to prepare for a TED talk cover

There’s one question I’m asked frequently: how to give a TED Talk that works. I’ve given all types of talks. And while all presentations take an investment to make them effective, the creation of a high-stakes, beautifully staged TED-style talk often proves to be especially difficult. It takes work to craft the talk, and then […] continue reading

Business Event Marketing

How to Throw a Memorable Corporate Event

Event Center

“Corporate Event.” It’s a phrase that might send shivers down your spine, or might make you well-up with positive emotion, depending on the last experience you had at a large business conference or meeting. At their core, all live corporate events have the same basic goal: to impart a message that leaves attendees inspired to […] continue reading

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