Audience Delivery Event Message Strategy

What Made the Space Shuttle Challenger Disaster Speech So Effective?

Why President Ronald Reagan Deserves the Title “The Great Communicator”

Photo Credit: The Ronald Reagan Presidential Foundation Former President Ronald Reagan passed away 14 years ago this month. He was a masterful communicator who was faced with a daunting communication situation immediately after the Space Shuttle Challenger disaster. Of all his presidential moments, on this particular day, I was desperate to hear from my President. […] continue reading

Audience Delivery Presentations Uncategorized

How to Make a Presentation with Data that Moves People

emotional content for analytical audience icon

If you’re not analytical by nature but have to give a presentation to a particularly analytical audience, it’s important to toe the line between knowledgeable expert and impassioned storyteller. Professionals in data-dense industries (like Pharma, Tech, Engineering, or Finance) value concrete information. And they often need statistical evidence to believe what you tell them. Granted, they’ll […] continue reading

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