Have you ever had lunch with a genius? And I don’t mean just someone really smart, but someone who lives and breathes their profession and can explain its mysteries with both passion and skill to anyone, regardless of education. I’ve met many geniuses like this in my life, and those conversations are some of my […] continue reading
Whether it’s a billion dollar pharma company driving to cure cancer or a local accountant who touts her ability to consistently get customers more money back on their taxes, all companies are using and communicating data in some form or another. However, not all companies are doing so with the same degree of success. We […] continue reading
Data helps organizations gain valuable insights into customers, employees, products and markets, but there is a limit to what databases and charts can do on their own. Answers to organizational problems or opportunities don’t just organically spring from algorithms—they need communicators to translate the information into compelling stories. It is data stories that ultimately bring […] continue reading
When preparing to communicate data to a specific type of decision-maker, you need to think through who will be involved in its approval and tailor your approach to appeal to each of them. Consider carefully what different audiences need to hear, and how they want to hear it. Whenever your audience changes, so should the […] continue reading
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