From the time of Biblical David to the era of Kevin Bacon, people around the world have been dancing to celebrate, worship, entertain, and tell stories. While “dance” nowadays may be predominately associated with “the Stars” or Channing Tatum’s abs, an original group of scientists is bringing the medium back to its storytelling origins.
Commencement season is upon us. You know what that means. Celebrities, statesmen, and scholars across the world are delivering words of encouragement as graduates cross school stages for diplomas. And we’re watching the videos. There have been lots of great commencement speeches so far this year. However, there was one speech, in particular, that’s become […] continue reading
So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] continue reading
A couple of weeks ago, I attended the Watermark Conference for Women in San Jose. About 6,500 attendees, 95% of them women by my estimate, gathered for talks on diversity, inclusion, women’s issues, careers, and trailblazing/innovating/disrupting/leading change. I left the conference energized and inspired. It also struck me that many of the things that moved […] continue reading