Audience Business Delivery Storytelling

Communicating Change in Turbulent Times [Illuminate Q&A with Patti Sanchez]

QA Webinar

We are experiencing unprecedented levels of change as professionals and as humans—more so now than ever. This disruptive change is dramatically affecting the way we work, communicate, and lead. It’s time for leaders of all kinds to step up their communication. To help them navigate through a constantly changing landscape, people crave communication from their […] continue reading

Business Marketing Message Storytelling

The Corporate Folklorist’s Credo

Corporate-Folklorist_JV

Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading

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