When Ray Anderson, former CEO of the carpet company Interface, realized that his company needed to lead the charge on sustainability, he didn’t just plan an initiative and put it into action. He told a story. Anderson explained to employees that they’d need to climb a mountain “taller than Everest.” That may sound dramatic or […] continue reading
We are experiencing unprecedented levels of change as professionals and as humans—more so now than ever. This disruptive change is dramatically affecting the way we work, communicate, and lead. It’s time for leaders of all kinds to step up their communication. To help them navigate through a constantly changing landscape, people crave communication from their […] continue reading
Leaders trying to get their organizations to adopt new technologies or new ways of thinking tend to kick things off with big, inspirational speeches. “When we’re finished,” they like to say, “we’re going to be the Apple of [insert niche industry here]!” This gets everyone fired up about the change. And then … silence. My […] continue reading
Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading
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