You can probably recall the last story you heard, but you likely don’t remember the last presentation you sat through. A big part of this is because you physically react to story: your heart races, your eyes dilate, you get a chill down your spine, you laugh, you clap, you lean forward, you jump back. […] continue reading
When you’re presenting to people in your field, it’s OK to use specialized terms and acronyms, because they’ll be comprehended quickly. But for everyone else, you need to take a different approach. Communication methods that would impress your peers may ostracize a broader audience — and reduce the chances your ideas will be adopted.