Message Strategy Video

Communicate Like MLK and Change the World

Martin Luther King Jr giving a speech

This post was updated January 15, 2018. Thanks to the proliferation and growth of social media and live video today, nearly everyone has a public platform that they can use to convey a message to a large audience. It’s possible to see more clearly than ever who can give a talk that moves people and […] continue reading

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How Experts Can Help a General Audience Understand Their Ideas

When you’re presenting to people in your field, it’s OK to use specialized terms and acronyms, because they’ll be comprehended quickly. But for everyone else, you need to take a different approach. Communication methods that would impress your peers may ostracize a broader audience — and reduce the chances your ideas will be adopted.

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