When trying to persuade people to think and act differently, we study their wants and needs, what they care about, what keeps them up at night. Sometimes we reach them by making clear, concise arguments that address those concerns. But often it takes a little something more to engage an audience. Presentation metaphors can help […] continue reading
You know the feeling: You’re about to give a big presentation (maybe it’s not even that big), and your nerves set in. You feel pressure in your chest. Your breathing gets shallow. Your blood pressure increases. And suddenly it seems inevitable that you’re going to mess this up — and everyone will see. There’s an […] continue reading
Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading
We rarely think about whether presentations are the right way to communicate; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day. Unfortunately, presentations can’t be the Swiss Army knife of communication. Though they’re one of the most powerful tools we have for moving […] continue reading
