When preparing to communicate data to a specific type of decision-maker, you need to think through who will be involved in its approval and tailor your approach to appeal to each of them. Consider carefully what different audiences need to hear, and how they want to hear it. Whenever your audience changes, so should the […] continue reading
Leading is imperfect, and when a crisis piles on, it gets extra messy. Crisis requires we become decisive about problems we’ve never faced. Good leaders get extra brave, extra calm, and extra clear in moments like this one. I’ve owned a bootstrapped, debt-free company for 32 years, and have ridden this crisis pony five times. […] continue reading
Some of the most challenging talks I have to give are the ones delivered to my own staff. It’s one thing to speak to a crowd that has paid for a ticket to hear you talk. It’s another to try to inspire an audience that’s required to be there, whether they want to be or […] continue reading
Data drives decision-making across every industry. Should we hire another salesperson? You check the data. Should we change global freight carriers? You check the data. Should we acquire another software company? You sure as h*ll better check the data. Understanding data is no longer novel in organizations, it’s expected. A range of decisions from tactical […] continue reading
