When you’re presenting to people in your field, it’s OK to use specialized terms and acronyms, because they’ll be comprehended quickly. But for everyone else, you need to take a different approach. Communication methods that would impress your peers may ostracize a broader audience — and reduce the chances your ideas will be adopted.
Have you ever had lunch with a genius? And I don’t mean just someone really smart, but someone who lives and breathes their profession and can explain its mysteries with both passion and skill to anyone, regardless of education. I’ve met many geniuses like this in my life, and those conversations are some of my […] continue reading
It can be tricky to display data in presentations because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client. So how do you make the right […] continue reading