Culture Presentations Speech Analysis Storytelling

Why Will Ferrell’s USC Commencement Speech Was a Grand Slam

Commencement season is upon us. You know what that means. Celebrities, statesmen, and scholars across the world are delivering words of encouragement as graduates cross school stages for diplomas. And we’re watching the videos. There have been lots of great commencement speeches so far this year. However, there was one speech, in particular, that’s become […] continue reading

Business Culture Marketing Storytelling Strategy

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] continue reading

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