Change is Hard
Take Your Travelers on a Journey
Duarte’s communication strategy services are based on principles and insights from our book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Getting people to adopt your change initiative requires you to think about where they are on the journey. Our empathetic approach develops a comprehensive plan to address the challenges your ‘travelers’ face along the journey. Our framework helps think through the stages of communication needed to bring travelers along on the journey.