A slidedoc is a document created using presentation software, where visuals and words unite to illustrate one clear point per page. The result is a medium that can be read and digested more quickly than either a document or a presentation. Slidedocs are meant to be printed or distributed and read on screen without the accompaniment of a presenter.
Let’s say you’ve created a brilliant slidedoc packed with research, data, process, and insights. When you need to present it, how do you present it? First, don’t present your research; present the results and findings in the research and turn that into a presentation with slides.
Use a different creative process to develop a presentation that is an inspirational, persuasive derivative of your document.
Remember back when annual reports used to be printed? They had a thin glossy section in the front that was very beautiful, story-like, highly visual, and human-centric. The rest was a dense document that stated how the company performed financially.
To make a presentation about your slidedoc, isolate the key insights and findings in your slidedoc. Think through why they matter and how you want the audience to be transformed when you present the information. Brainstorm metaphors, stories, and visuals that help your information come alive and only present that information verbally.
One of the most powerful attributes of a slidedoc is its modular nature.
The ability to have small, organized chunks of content to arrange makes creating slidedocs very efficient. Organizing content by focusing on one idea per page, you can mix and match ideas to meet different reader needs. The atomic nature of the units makes it easy to structure your thoughts into a clear case.
Organizations need to create different slidedocs to appeal to different audiences. The flexibility of this rich content source allows employees to be agile communicators. Plus, to rearrange the content, you don’t need to learn new, complicated software.
Marketing departments use well-written and well-designed slidedocs to create key messages that employees should include in every key piece of communication.
If slides aren’t rich with content and don’t visually look like they hang together in a unified visual language, recipients will feel like you’ve simply piecemealed it together, or “Frankensteined” slides from different decks. They’ll assume you created the slidedoc without caring about how they need to process the information.
Great slidedocs spread quickly. If you’re the author of great slidedocs, your strategy, thinking, and solutions will be latched onto by the organization and become core to the company’s success. Slidedoc content helps spread your ideas, making it easy for people to repurpose your thinking.