Duarte DataStory®
Apply story principles to communicate essential insights from data to speed up decision-making and influence action.

Overview
Ways to learn
Agenda
- Present data as a recommendation that motivates clients and stakeholders to act
- Use storytelling techniques to present data that decision makers can easily approve
- Institute a common “data language” and methodology to increase decision-making speed across your organization
- Maximize the potential of your data
A recent study shows 67% of job openings are for analytics-enabled roles. And yet, hiring data-savvy employees doesn’t always translate into results because we’ve skipped a crucial step—developing the skill of communicating data to inspire action.
DataStory teaches Duarte’s research-based methodology for explaining data in a way that moves people to action. It isn’t about data analysis or visualization. It’s about persuasive data communication.
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