Craft the narrative of a presentation using principles of empathy, story, contrast and appeals.

Workshop modalities
Workshop agenda
On-demand modalities
On-demand agenda
  • Analyze your audience so you can deliver value, even when they resist
  • Clarify the core of your idea
  • Create supporting content with the story structure used by history’s greatest communicators
  • Distill and communicate complex ideas with clarity

You spend weeks gathering information. Quotes, facts, rationale—everything you think you need to make your point. You spend even more time putting that information onto slides. Then you stand up in the conference room, click through your deck, shake some hands and…thud…nothing happens. Your idea seems to fizzle away, despite your big effort.

Ideas have the potential to create a groundswell but often we give presentations that fail to engage and inspire action. Why? Because we miss the opportunity to use the power of story to move our audiences.

We’ve found that influential presentations use story principles. This course will reshape the way you develop content, using story structure and audience empathy. After all, it’s not about building presentations—it’s about building persuasive presentations.

Live online


On-demand online


What people are saying

“Absolutely loved this workshop, it was insightful and very valuable. I will be including these principles in my mission-critical presentations going forward. I strongly recommend this workshop for anyone wanting to become a stronger communicator and presenter.”

Resonate® learner

“If you plan on crafting ideas that make a significant impact on your life and organization, Resonate is for you!”

Trey A., Real Time Operations Manager | Resonate® learner

“What’s great about the Resonate workshop is that you can apply the format and material to *any* conversation. Whether it be a presentation, meeting to bring on an advisor, or even a marketing meeting. It’s versatile and applicable across the board.”

Molly B., Chief Executive Officer | Resonate® learner

“Without a doubt one of the most engaging and useful workshops I have ever done – this is definitely in the 10% of workshops where I came out of it with clear and actionable insights that will directly impact my work.”

Andy White, Global Program Manager | Resonate® learner

“I plan to incorporate the storytelling tools, understanding my audience and tailoring my presentation vs slide doc. I think this will increase the visibility of my team and dept. I am 90% confident that it will have the intended benefit…”

Resonate® learner

“As someone who considers myself an experienced presenter, I was impressed with how many new ideas I found to take away from this workshop that I am planning to implement immediately into my work.”

Jarod F., Solution Engineer | Resonate® learner

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