Illuminate™
Craft a communication strategy that uses story principles to spark and sustain change.
- Understand the journey of change and the role story plays in it
- Empathetically understand what people need to hear from you
- Identify the right types of communication to pull on in a particular moment
- Infuse speeches, stories, ceremonies, and symbols into your change communication
Most businesses today are undergoing transformation. Yet while change may be clearly good for the business, people in the business must be persuaded it’s good for them, too.
Driving organizational transformation is tough because change is scary to most people. Many will react by expressing discomfort, doubt, or outright resistance. To overcome their fear and skepticism, people need to feel hopeful that the outcome will be positive for them even when the path ahead may be murky. This requires authentic, emotional, audience-centric communication. This is the power of storytelling.
Based on Illuminate, the award-winning book by Nancy Duarte and Patti Sanchez, this workshop will equip you to communicate in a way that sparks and sustains change. We’ll explore the story structure inherent in every change journey, reveal tools your teams can use to communicate through the journey, and help you recall and share your change stories.
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