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Improvisation: Another Skill to Add to An Executive’s Storytelling Toolkit

By Paula Tesch

Palm is not only upping the ante with the announcement of the Pre, they’re also raising the stakes as storytellers. In a time when more and more executives are looking for ways to connect with audiences, John Rubinstein and Roger McNamee demonstrate how taking risks outside the board room can have an impact and get a few laughs. We believe authenticity is the secret sauce to telling stories that resonate with audiences. Thanks, Roger and Jon for the opportunity to help Palm concept, develop and produce the story about the launch of the Pre.

Written by

Paula Tesch

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