Business is moving faster than ever. Employees are constantly asked to do a little bit more, a little bit faster.
This obsession with pace has caused us to weed out inefficiency on nearly every level, especially when it comes to communication.
Internet and mobile communications have reconditioned people to prefer consuming information in small chunks.
Short blog posts get the most traffic. You can barely fit a couple of sentences in a tweet. And text messages usually only take up a line or two.
In the process, we’ve all but killed long-form business communications.
Today, content not boiled down to its essence is a time-waster. Long, detailed, multipage documents of prose take too long to read between e-mails and meetings. So, we ignore them until our schedules allow a long block of time for consuming dense information—if that time ever comes.
Shorter Business Communication is the New Norm
As a result, shorter, tighter, visual communication is the go-to method for getting everybody on the same page quickly. People learn concepts better when they see pictures combined with prose. Therefore, visual media like presentations are used more readily.
Since Duarte, Inc. began in 1988, we have watched this trend toward communicating visually intensify. In our early years, we cleaned up slides from people who were desperate not so much to give a verbal presentation, but to express their ideas visually and spread them throughout their organization.
The best way to spread visual ideas is through presentation slides. The presentation slide format makes it easy for people to capture great ideas and share them.
At Duarte, we often see our slides reused in hundreds of different presentations within the organization. Great presentation slides spread.
These short, tight, atomic bites of content have become the default way of visually communicating ideas.