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Patti Sanchez

Chief Strategy Officer

Patti Sanchez, Duarte’s Chief Strategy Officer, writes books, creates frameworks, and helps clients connect with audiences through persuasive presentations and story-based communications. She is the co-author of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Patti leads an expert team of communication consultants and creative writers who help clients move their audiences in one powerful moment or in a movement over time.

“Great leaders move people to accomplish big things with persuasive—and empathetic—communication that’s rooted in storytelling principles. These are skills that anyone can learn.” -Patti Sanchez

Applying insights from more than 25 years of communication experience, Patti helps leaders and persuaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. Patti packages her expertise into inspiring and educational keynotes for executives, entrepreneurs, and marketing and communication professionals. She teaches them to lead movements, use storytelling as a strategic tool, and harness the power of presentations as a persuasive communication platform.

She has delivered highly rated presentations at conferences and events including Khosla Ventures CEO Summit, The CEO Alliance, Vital Speeches CEO Communications Summit and Leadership Communication Days, IABC World Conference, HBR, Marketing Profs, Salesforce ExactTarget Connections, Invent Your Future, WATT, CASRO, and Presentation Summit. Patti also delivers custom keynotes, addressing corporations such as Facebook and Google as well as higher-education institutions such as Stanford and Rice University. Her work has been honored by IABC, BMA, Vital Speeches of the Day, and Axiom.

Invite Patti to Speak

Ignite Change Through Speeches, Stories, Ceremonies, and Symbols – Building on insights from her award-winning book Illuminate, co-authored with Nancy Duarte, Patti delivers a keynote that’s sure to encourage leaders, entrepreneurs, and communicators to dream big. This popular keynote is equal parts inspirational and practical, combining fascinating research about the secret structure of movements with a comprehensive toolkit of communication techniques used by the world’s great leaders. Audiences will leave with a new perspective they can apply to make their own initiatives more successful and renewed confidence that they, too, can play a part in changing the world.

Create Impactful Events That Move People – In this 30-minute presentation, Patti inspires marketers, event planners, and anyone else who curates gatherings to reimagine their role in communication. She’ll highlight research that explains why shared moments leave an impact on audiences, outline a framework for concepting and planning impactful events, and share examples from Duarte’s innovative work with leading brands.

Harness the Power of Presentations to Spread Ideas – This practical 30-minute talk explains why presentations are the “lingua franca” of business today and how organizations can get the most out of their presentations by leveraging their slides in multiple ways. Patti shares trends in presentations and how they can be used for maximum impact by everyone from executives to marketers and salespeople to subject matter experts who want to spread their ideas inside and outside their organizations.

Invite to Speak

Read Patti’ s Work

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols (with Nancy Duarte) - Penguin Portfolio Forbes - Penguin Portfolio The Corporate Folklorist's Credo - HBR Why Marketing Needs to Hire a Corporate Folklorist - HBR Move Your Audiences with Speeches, Stories, and Ceremonies - HBR Why Your Company Needs More Ceremonies - HBR Leaders Who Get Change Right Know How to Listen - HBR The Ancient Storytelling Secret Every Leader Needs to Know - Fast Company The Communication Guide for Leaders Who Aren't Sure What's Coming Next - Fast Company How to Get (And Keep) Others Committed To Change - Fast Company Two Powerful Emotions Leaders Need Know How to Tap (At the Same Time) - Fast Company To Be a Great Leader, Be a Student of People - LinkedIn Why Great Leaders Need the Feels: Debunking Five Myths About Empathy - LinkedIn A Simple Way to Keep Your Ideas Alive - LinkedIn Combat Your Detractors the Way Bob Dylan Does - LinkedIn The Faults in This Star: What Author John Green Wants You to Know About Authenticity - LinkedIn To win hearts and minds—and inspire change—deliver speeches that galvanize - LinkedIn Why the Lessons of Dr. Martin Luther King Jr. Matter More Than Ever - LinkedIn To Succeed at Disrupting, Tech Must Create Movements - LinkedIn Lin-Manuel Miranda Finds the Words We Were All Looking For - LinkedIn Change This Manifesto: Illuminate, 800CEO read - Other Reading List: Illuminate, Success Magazine - Other 4 Ways Steve Jobs Inspired Employees with Great Stories, Inc.com - Other Learn to Persuade Your Customers with Powerful Communication, Salesforce Marketing Cloud - Other Illuminate: Conversation with Patti Sanchez, Indezine blog - Other Patti Sanchez at the Presentation Summit, Indezine blog - Other http://www.axiomawards.com/77/2017-winners - Other
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Watch or Listen to Patti

Duarte: Sparking and Sustaining Change - Change is inherently difficult for people, whether you are rolling out a new vision, launching a product, repositioning your brand, shifting your culture, or evolving your team’s skills. You'll need to show others the way to a better future and compel them to help you make your vision a reality. In this 60-minute webinar, Patti Sanchez, Duarte’s Chief Strategy Officer, along with Nancy Duarte, co-author of Illuminate, share the best practices of leaders who excel at communicating through change, outlining the secrets of successful movements and a practical toolkit of story-based communication tools that great leaders use to inspire people to take action. HBR: Move Your Audiences with Speeches, Stories, and Ceremonies - To envision the future is one thing; getting others to go there with you is another. By harnessing the power of persuasive communication, you, too, can turn your idea into a movement. In this Harvard Business Review webinar, communications experts Patti Sanchez and Nancy Duarte describe the communication tools used by Jobs and other visionaries, such as Dr. Martin Luther King Jr., to move people. They explain how to lead people through transformations by using speeches, stories, ceremonies, and symbols. They share best practices and specific examples from their book Illuminate. IABC Best of Show: Use Stories, Ceremonies, and Symbols to Turn Your Idea Into a Movement - By understanding how your audience thinks and feels and then choosing stories, ceremonies, and symbols that are meaningful to them, you can move people en masse. In this webinar, Patti Sanchez and Nancy Duarte teach leaders and communicators how to persuade people to embrace ideas and carry them into the future. Invent Your Future: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols - A leader is anyone who can see a better future and rally people to reach it. Inspiring change takes creativity, tenacity, and very thoughtful communication. By harnessing the power of persuasive communication, you, too, can turn your idea into a movement. This webinar by Patti Sanchez and Nancy Duarte, delivered to the Invent Your Future community, outlines the five stages of transformation, the role speeches, stories and ceremonies play, and a few of history’s greatest communicators who transformed the world. Duarte: The Science and Secrets of Impactful Events - Events aren’t just activities we do; they’re opportunities to create a moment that attendees will never forget. In this 45-minute webinar, Patti Sanchez will share her 25 years of experience in persuasive communication to help organizations craft moments that move people to action. Patti shares the science that proves why moments are so persuasive, examples of events that galvanize action and enthusiasm, and traits communicators can use to make an event unforgettable. Talks at Google: Patti Sanchez and Nancy Duarte: "Illuminate" - https://www.youtube.com/watch?v=iUoiKidIbxU Patti narrates the Illuminate book - https://www.audible.com/pd/Business/Illuminate-Audiobook/B01A7QEIEA
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Interviews with Patti

Brainfluence Interview with Roger Dooley - Roger Dooley, 2016 NANCY DUARTE AND PATTI SANCHEZ: LEADING THROUGH THE ABYSS - The Good Life Project, 2016 The Power of Stories, Ceremonies, and Symbols in Your Business - Convince & Convert, 2016 Illuminate the Path Forward - Duct Tape Marketing, 2016 Illuminate – by Nancy Duarte & Patti Sanchez (WYWL podcast) - Adam Ashton, 2017 Nancy Duarte and Patti Sanchez: Communication Experts - Coaching for Leaders, Episode 236 – Nancy Duarte and Patti Sanchez – The Best in the World at Storytelling and Presentations - Smart People Podcast, 2016 Nancy Duarte and Patti Sanchez on Storytelling, Leadership, and Fulfilling Dreams – Episode #55 - The Sales Blog, 2016 Ep109: Nancy Duarte and Patti Sanchez Show Us How to Illuminate Our Message - The Introvert Entrepreneur, 2016 TAKING ON CHANGE: NANCY DUARTE & PATTI SANCHEZ - Box of Crayons, 2016 The Power of Stories, Ceremonies and Symbols in Your Business - The Business of Story, 2016 Why Storytelling Is Crucial To The Future Of Work Read more at https://html5-player.libsyn.com/embed/episode/id/3677407/height/50/width/640/theme/standard/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/#h6uHxm665j0euFZm.99 - Forbes, 2015 LEADING MATTERS #24 PATTI SANCHEZ CO-AUTHOR ILLUMINATE - Joel Capperella, 2016 Patti Sanchez [Author: ‘Illuminate’] - What You Will Learn, 2017 Six Pixels of Separation Interview with Mitch Joel (with Nancy Duarte) - Six Pixels of Separation, 2016 47: Nancy Duarte & Patti Sanchez on Transformational Leadership; Maria Molland Selby on Sharing Spaces - Inflection Point, 2016 MBA786 Guest Teachers: Nancy Duarte and Patti Sanchez – 4 Tips to Communicating Change to Your Team - The $100 MBA, 2016 EPISODE #123: HOW TO EFFECTIVELY LEAD THROUGH CHANGE - Read to Lead, 2016
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