For each point you make in your presentation, try to come up with a metaphor to connect people’s minds to the concept. You might even weave it like a thread throughout the presentation.

When developing metaphors, reject overused themes like race cars and sporting events—and avoid stock photos along those lines. If you want to tell a story of triumph, dig into one of your own stories for the right metaphor: Describe, for instance, how it felt to struggle to the top of Yosemite’s Half Dome, run your first marathon, or win the city-wide Boy Scout trophy. Identify metaphors that will be meaningful to the audience.

 

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