Presentation Hierarchy is about treating elements of your presentation according to their importance.

visual hierarchy in slide deisgn width=

We must visually display elements of a slide in a way that lets your audience’s eyes understand the presentation hierarchy and the order of importance on the slide.

For example, the hierarchy of the following slide should probably be reworked:

slide with no visual hierarchy

Can you tell what is the most important thing in this slide? Are the elements treated according to their importance? We can do that visually. The goal is to visualize information in a way that makes crystal clear what’s important about what you’re trying to say!

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