Progress is impossible without change; and those who cannot change their minds cannot change anything.<
– George Bernard Shaw
Getting ahead of the next curve requires courage and communication: courage to determine the next bold move, and communication to keep the troops committed to the value of moving forward.
Rallying stakeholders to move together in a common course of action is all part of the innovation and survival process. Leaders at every level in an organization need to be skillful at creating resonance if that organization is to control its own destiny.