A good editor is worth their weight in gold, but they shouldn’t be used a replacement for group feedback, they should act as a funnel for it. For example, we recently hosted a presentation event at the Duarte shop. We had several review rounds where the entire team of 25 people were involved in giving live feedback, but when it came to implementing and sifting through that advice, the speakers stuck with one editor. Both advice channels served a purpose, and the result was a fantastic event made even better by the brainpower of the entire team—through the lens of a fantastic editor.
Next time you reach out for feedback, try to remember these guidelines. But ultimately there’s just one rule: Find a person who not only makes your work better, but also makes you better.