When segmenting your presentation audience, take a look at 5 factors:

/1 Politics that may include power, influence, and the way decision making process goes.

/2 Demographics are factors like age, education, ethnicity, gender, and geography.

/3 Psychographics includes their personality, values, attitudes, interests, communities, and lifestyle.

/4 Firmographics is a bit more practical, like the number of employees, revenue size, industry, number of locations, location of headquarters.

/5 Ethnographics addresses any social and cultural needs they may have.

After you’ve segmented the audience, determine which members will have the greatest impact on the adoption of your idea. Is there a layer of management you need to appeal to? Is there a type of customer in the room with a lot of sway over the industry?

Then, picture yourself as a curator of content for your most valuable and powerful stakeholders. Pick the one type of person in the room with the most influence, and write your presentation as if just to that small group. The presentation can’t be so specialized that it will alienate everyone else, so you’ll need some content that appeals to the greater group. But tailor most of your specifics to the subgroup you’ve targeted as most important.

Contact Duarte