Find the narrative in the data

Explain not just the “what,” but the “why” and the “how” of your data: Maybe the numbers went up, but what made them go up? What impact did people have on the numbers to get them to move? How will people be affected by the numbers?

Use concrete comparisons to express magnitude

The bigger a number is, the tougher it is to grasp. Just because Millions, billions, and trillions rhyme doesn’t mean they’re anywhere near each other in magnitude. Help your audience understand scale by communicating large numbers in concrete terms. For example, if you’re trying to get an audience to visualize a billion square feet, hold up a carpet square that’s 12”x12” and tell them it would take a billion of those squares to cover Manhattan.

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