Use Evocative Visuals in your Presentations

Audiences connect with emotionally potent visuals. When asking donors to help raise $1.7 million, Conservation International contrasted dreamy, glistening, surreal under-ocean images with photos of grimy rubbish that washes up on the beach. That approach tapped the power of evocative visuals and shocking stats—and people responded by getting out their wallets.

Contact Duarte