The Pervasiveness of
Presentation Systems

Presentations have become one of business’ most ubiquitous communication tools, second only to email. With about 1.25 million presentations given every hour, we’ve truly become a presentation culture.

While presentations are at the top of the communication pyramid in terms of visibility and volume, they’re often at the bottom when it comes to budget and time commitment. The small percent of presentations that do get sufficient investment tend to be high-stakes keynotes, given by a few senior executives a few times per year.

But what about the hundreds of other presentations— quarterly update presentations, new product launches, sales pitches— that are given each and every day by the rest of your company? Most of these presentations don’t get the type of attention they deserve. This practice is understandable, considering that presenting is usually a secondary responsibility. But it also means that some really great ideas don’t get the attention they deserve because they’re hidden in bad presentations.

Not every presentation can get the same treatment as a keynote, but there is a way to both raise the standard for this vital communication medium and relieve presenters of some of the work and pressure that comes with putting a presentation together. Whether for a single team or an entire company, presentation systems are an extremely efficient way to standardize and greatly improve the way the people within your company present.

Key Insights

Save time by using a presentation template

Most people aren’t presentation software experts, so pre-defined slide templates save time and increase productivity.

Improve consistency across audiences

A toolkit of brand-approved elements makes it easy to improve visual consistency.

Include a strong launch plan.

You’ve created a valuable tool. Make it invaluable by properly rolling it out and teaching people how to use it.

Contact Duarte