The following example comes from the multimedia version of Resonate by Nancy Duarte.

Foster Creativity

create an art project on run down buildings

Move to Being

Move from being uncomfortable with creativity to believing that everyone can be creative—it’s frightening to move outside a comfort zone.

Move to Doing

Move from chaotic to organized through “freedom within a framework.” Define the problem, make room for ideas, and work as individuals and teams.

Benefit/Outcome

Creativity takes planning in multiple iterations, but good process helps ideas stick and energizes the team.

Personalize

A team of nuclear scientists went behind the scenes at NASCAR to learn similarities in the way race cars and nuclear plants are serviced. For me, keeping an idea journal is a helpful way to create a “space” to ideate.

Navigate Ambiguity

Golden Gate Bridge and hot air balloon

Move to Being

Move from being paralyzed by not knowing all the answers to accepting that you will never know all the answers.

Move to Doing

Move from fear of starting to picking a path, knowing that where you end up could be very different than where you started.

Benefit/Outcome

Removing ambiguity helps you face reality, make the tough calls, and be flexible with new approaches.

Personalize

Jack Welch taught me the importance of wallowing. Having spent many years in fast-paced news environments, Jack taught me how to get to know ideas and people.

Take Risks

snow field and snow angel

Move to Being

Move from being afraid of instigating ideas to fighting for a better way. Instigators are rarely welcomed, but are critical to the creative process.

Move to Doing

Move from low visibility to moving forward without the answers. Ideas need a champion to turn them into action, so executive buy-in is critical.

Benefit/Outcome

If you do not jump in, you will regret the missed opportunity. When you fail fast, you fail small.

Personalize

I needed to overcome my reserve. Sometimes I look back to when I knew I could add value, then regret the missed opportunity. Now I tell myself, “You don’t want to miss this. Get in there.”

Develop New World Skills

lady on a laptop at a farm

Move to Being

Move from being a technophobe to seeing that in a networked world, value comes from who you are connected to.

Move to Doing

Move from the illusion of control to inviting others to join with you. Your best selling machine can be validation from customers in your network.

Benefit/Outcome

Transform your sphere of influence and turn your network into an asset that predicts future actions, needs, and solutions.

Personalize

The Obama campaign understood the power of a decentralized network of people who shared a passion for change in the political systems. They were given access to key tools, information, and the freedom to use them.

Empower Teams

chefs in a kitchen

Move to Being

Move from going it alone to forming partnerships, because teams with multiple points of view create diverse solutions.

Move to Doing

Move from fear of criticism to recognizing tension as an important part of the creative process. Give critics a voice, and they’ll become advocates.

Benefit/Outcome

Partnerships allow you to share risk, fill in capability gaps, and focus expertise.

Personalize

I believed I had to do it all myself and didn’t ask for help. I learned that you have to invite others in and that it’s okay to admit you need help. People want to help and be part of something bigger than themselves.

Unleash Your Passion

kid daydreaming while watching TV

Move to Being

Move from lacking passion to encouraging passion—yours and theirs. Lack of passion stalls ideas, so start and end with passion.

Move to Doing

Move from personal passion to shared passion blended with compassion—it creates an energy that propels projects and meets needs.

Benefit/Outcome

You create an energy that builds on itself, that creates momentum and engagement from others.

Personalize

I’ve learned that sometimes my passion can overwhelm others, especially if it borders on aggressiveness. I’ve had to let ideas germinate and encourage others to add to them and make them their own.

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