As local business at ESPN grew, the nation’s top sports network needed to show, not merely tell, how it uniquely serves the local fans 24/7 across a multitude of platforms to command a must-buy status with advertisers. Using a toolkit system for print and presentations, we created a framework for taking partners on an inside tour of the user experience, from weekday to game day, and all the great moments in between.
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Download the Persona Template:
Download the Glance Test PDF: