To discover common ground between you and your audience, brainstorm around the following:

Shared experiences

What from your past do you have in common? Do you share memories, historical events, interests?

Common goals

Where are you all headed in the future? What types of outcomes are mutually desired?

Qualifications

Why are you uniquely qualified to be this audience’s guiding expert? What did you learn when you faced similar challenges of your own, and how will your audience benefit from that insight?

Looking for more presentation advice? Here’s some good advice on how to use data within slides on corporate presentations.

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