You can use structure to drive a desired outcome. The way you associate pieces of information with one another influences their meaning and determines how your audience receives them. Skillful arrangement of information builds emotional appeal that greatly increases the impact of your presentation.

the following videos. These types of reports are regularly used by organizations to communicate the progress achieved in meeting corporate goals. Note that the “MOVE TO” conveys confidence of success, and that employees should feel motivated to help achieve it.

Screen Shot 2014-07-02 at 10.56.28 PM

Contact Duarte