A new idea instigates a journey, which looks a lot like a story. It may affect a few people or a few thousand. Regardless of the scale of transformation, a leader entices people toward a goal by communicating clearly along the way.

If you understand where your audience is in their phase of transformation, you can see the journey through their eyes and diagnose which type of communication will be most useful.

Used well, stories create empathy and understanding unlike any other type of communication. It’s tempting to focus on the stories with happy endings, but life isn’t really like that. There’s benefit in using stories that inspire people forward as well as cautionary tales that warn them about holding back.

Download the “Five Motivating Story Plots Every Leader Needs to know” eBook to learn how to use motivating stories when your travelers are energized and feeling adventurous about pursuing your dream.

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