To move closer to the pulse of entertainment, presentations must have an ebb and flow, and what provides that movement is contrast— in content, texture, and delivery. Just like you tap your toe to a good beat, your brain enjoys tapping along with a good presentation, but only if something new is continually unfolding and developing.

Breathing life into an idea requires a lot of effort. Creating a presentation that’s interesting is a thoughtful process that involves a lot more than simply throwing together the kind of blather that we’ve come to call a presentation. You have to make a serious commitment to the time, discipline, and energy it takes to understand your audience and craft a message that will resonate with them.

There is a simple way to determine whether it’s worth putting this level of commitment into a presentation…

Just ask yourself: How badly do I want my idea to live?

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