Change Is Healthy

Great presentations are about change. Businesses, and indeed all professions, have to change and adapt in order to stay alive.

Organizations pass through a life cycle from start-up to growth to maturity—and eventually to decline—unless they work to reinvent themselves. Businesses are usually founded because someone had a clear vision of a future world that was an improved place. But that improved world of tomorrow quickly becomes the ordinary world of today. When an organization reaches maturity, it shouldn’t get too comfortable or it will decline. To avoid that, it must change strategy so it can continue to be at the right place at the right time in the new future. Otherwise, it will eventually wither. Each strategy change in the reinvention process must be communicated to all the stakeholders, both internal and external.

Moving in the direction of an uncertain future with unknown risks and rewards takes guts and intuitive skill, yet unless businesses make these moves they’re not likely to survive. Companies that are able to flourish in the never-ending alternation and tension between what is and what could be are healthier than companies that can’t. It’s often impossible to quantify the future based on statistics or make predictions that have the trustworthiness of proven facts. Leaders must sometimes follow their gut into uncharted regions where no statistics have ever been generated.

Organizations must continually shift and make improvements to remain in good health. That converts even the most ordinary presentations at staff meetings into platforms for persuasion. Your team needs to be motivated to self-organize at new, specific places in the future to avoid the possible demise of your organization.

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