DUARTE

Greetings!

London was so nice, we’re going twice! This time we’re offering our comprehensive 2Day VisualStory workshop.

Register now and join us on July 25 & 26, 2013 at the W Hotel in Leicester Square, and spend the day learning to write and design presentations that will change your world.

As a special bonus, Nancy Duarte will be dropping by after we finish up Day 1 of the workshop to help us celebrate our day of creative thinking! From 5 – 6 p.m. on July 25, Nancy will be available for mingling, informal Q&A, and book-signing for workshop attendees only.

After 6 p.m., guests and general public are welcome to join the fun at the W Hotel bar. Nancy will depart at 7:30 p.m. If you’re in the neighborhood, please come say hello!

Course
2Day VisualStory Workshop

Dates
Thursday July 25 & Friday, July 26, 2013

Time
9:00 a.m. to 5:00 p.m. each day

Location
The W Hotel – Leicester Square
10 Wardour Street
London W1D 6QF

About the 2Day VisualStory Workshop
When you combine the persuasive power of the spoken word with memorable visuals, your ideas become unstoppable. In Duarte’s two-day deep dive into VisualStory, you’ll write your next presentation using the power of story structure, and storyboard slides using effective visual display of information. You’ll walk in with an idea and leave with that idea developing into a persuasive visual story.

What You’ll Learn:
Day 1: Create your content in a story form

• Understand the Business Case for Story
• Understand the Hero’s Journey – and apply it to your audience’s journey
• Develop a Big Idea – and address an audience’s Risk, Resistance and Reward
• Practice rapid brainstorming to generate content
• Create out-of-the-box concepts and perspectives
• Embed contrast to create interest through tension and release
• Construct clear turning points
• Use the Presentation Form to analyze their presentation
• Establish audience empathy

Day 2: Visually design your content for effective understanding.

• Build an analog storyboard
• Identify a slide’s signal vs. noise ratio
• Arrange slide elements for audience comprehension
• In teams, turn words into picture and think like a designer
• Think like a designer

Who Should Attend
Anyone who has critical persuasive communication to deliver and has an influential leadership role. Primarily senior manager level and above who write their own content and use slides to express their insights visually. During the two days, you will begin to write and storyboard your next critical presentation and be transformed as a communicator.

What to Bring
Each participant needs to have a presentation idea s/he wants to write and storyboard. This could be an old one in need of a rewrite, or new presentation. Printouts are ok, as a reference point, but not required.

What Not to Bring
A laptop. You won’t need one. We work with pens and sticky notes.

If you have any questions, please contact avogan@duarte.com

Hope to see you there!
The Duarte Academy

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