Take a Mental Walk in Your Audience’s Shoes
At Duarte, we spend a significant amount of time talking about the need to craft your message around the audience’s concerns. You could say some things never change.
The truth is that no matter your mode of communication, your audience should always be your number one priority. They must understand your message. Without their buy-in, your message doesn’t go anywhere.
People aren’t motivated by what’s important. They’re motivated by “What’s in it for me?” As you create your presentation, meeting document, or slidedoc, remember to make it evident to your readers what’s in it for them.
Take a mental walk in their shoes. Anticipate their concerns, their questions, and their circumstances, and keep those thoughts in mind as you construct your copy. You’ll be glad you did.