Watch Social Media to Gauge Whether You’ve Connected with People

Have a moderator keep an eye on social media and have her send text messages to your cell phone if she thinks you should address any criticisms at the end of your talk during the Q&A. (She should pass along tough but fair comments—and filter out any chatter that would completely throw you off kilter.) Or, if you’re comfortable tweaking your message as you go, try putting your phone in silent mode, setting it on the podium or table in front of you, and glancing at it throughout the presentation. If the audience begins to revolt on the backchannel, you can change direction. Let people know you’ve monitored their sentiment because you want to address their concerns.

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