Text Animation

Well typeset text can animate in an engaging way. The way the type was set drove the animation concept. Watch how the text integrates as animates.

HOW'D THEY DO THAT?

Each set of text was built in Illustrator. This way, we could quickly experiment with different type treatments to find the perfect balance of contrast and hierarchy.

Once one treatment was settled on, it was easy to convert the text to outlines (Type > Create Outlines), converting the text into Illustrator shapes. We then selected the converted group of text in Illustrator, copied it, and pasted it into PowerPoint using the “paste special” feature (Edit > Paste Special).

Using this feature allows you to paste into PowerPoint as a specific file format. To create the effect we wanted, we chose to paste as an enhanced metafile. This allowed us to break the text “picture” using the Ungroup tool in PowerPoint, turning the letters into editable shapes that could then be individually animated.

A similar effect can be acheived without leaving PowerPoint. Create individual letters as text fields or Word Art. Then they can be individually animated.

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