Winning the Story Wars – Jonah Sachs is Leading the Charge

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Resonate, Slide:ology, Nancy Duarte, Giraffe, Wizard

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Winning the Story Wars – Jonah Sachs is Leading the Charge

We were thrilled to welcome author Jonah Sachs for a visit to the shop. Jonah is the co-founder and CEO of Free Range Studios, and his first book, Winning the Story Wars, came out in July. In it, he champions the power of story and stresses that great stories are the best way to reach people with your message. (I couldn’t agree more.)

His book invites marketers to become modern day mythmakers and create memorable stories that people want to share. Jonah draws examples from mythology, psychology, and history, as well as his own work. His company has created viral videos like the Meatrix and The Story of Stuff, and the success of videos like these strengthened his belief in the importance of story.

I invited Jonah to share his take on story with the entire company. After his presentation, we sat down for a short interview. Enjoy!

Interview with Jonah Sachs

Book Trailer: Winning the Story Wars

Winning the Story Wars – The Myth Gap from Free Range Studios on Vimeo.

09.19.2012 / Nancy Duarte

Book Reviews / Business / Interview / Strategy / Tips / Video

http://freshspectrum.com/ Chris Lysy

Nice trailer, the book sounds interesting and I’ll definitely be adding it to my reading list. I would love to start focusing more on telling stories. What other good storytelling resources are out there? Any classics? I’m a researcher/programmer but like mentioned in the interview, we are all marketers.
http://twitter.com/45surf 45SURF

Cool words on branding, business, art, entrepreneurship and the Hero’s Journey! You’ll enjoy the words and videos here: http://herosjourneyentrepreneurship.org/ “A vast demand exists for the classical ideals performed in the contemporary context–for honor, integrity, courage, and comittment–on Wall Street and Main Street, in Hollywood and the Heartland, in Academia and Government. And thus opportunity abounds for entrepreneurs who keep the higher ideals above the bottom line–for humble heroes in all walks of life.” The same classical values guiding the rising artistic renaissance will protect the artists’ intellectual property. The immortal ideals which guide the story of blockbuster books and movies such as The Matrix, Lord of the Rings, Braveheart, The Chronicles of Narnia, and Star Wars, are the very same ideals underlying the United States Constitution. These classic ideals–which pervade Homer, Plato, Shakespeare, and the Bible–are the source of both epic story and property rights, of law and business, of academia and civilization. It is great to witness classical ideals performed in Middle Earth, upon the Scottish Highlands, long ago, in a galaxy far, far, away, and in Narnia, but too, such ideals must be perpetually performed in the contemporary context and living language.

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Resonate, Slide:ology, Nancy Duarte, Giraffe, Wizard

Winning the Story Wars – Jonah Sachs is Leading the Charge

09.19.2012 / Nancy Duarte

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