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The place where we share all our stories, ideas, insights, highlights, announcements, events, tips and tricks. Read on.

06.13.2017  /  

How (and Why) to Tell Killer Sales Stories

There’s a scene in the British comedy Cemetery Junction that I love because I think it’s a perfect representation of the power of sales stories and storytelling in sales. The scene (set in the 1970s) centers on two door-to-door insurance salesmen, Freddie and Mike, who arrive at a middle-aged couple’s home to sell them a […] Continue Reading

Audience Engagement / Delivery / Marketing / Storytelling / Strategy / Tips


05.25.2017  /  

Why Will Ferrell’s USC Commencement Speech Was a Grand Slam

Commencement season is upon us. You know what that means. Celebrities, statesmen, and scholars across the world are delivering words of encouragement as graduates cross school stages for diplomas. And we’re watching the videos. There have been lots of great commencement speeches so far this year. However, there was one speech, in particular, that’s become […] Continue Reading

Culture / Presentations / Speech Analysis / Storytelling


storytelling in marketing is everywhere not just ads
05.19.2017  /  

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] Continue Reading

Business / Culture / Marketing / Storytelling / Strategy


presentation mistakes
05.03.2017  /  

6 Presentation Mistakes Every Professional Should Avoid

“There’s this one guy at my company who…” So began my in-flight conversation about presentations and presentation mistakes. This happens a lot. The surprising thing about this conversation was the rest of the sentence. “…is way too exuberant when he presents.” Wait, what? Nobody says that. We talked for a while. I explained how to fix […] Continue Reading

Audience Engagement / Delivery / Presentations / Tips


Nancy Duarte using storytelling in presentation to move the audience
04.14.2017  /  

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Do you remember when you first became aware of climate change? For me, it was 2006.  My friends started driving Toyota Priuses. My parents began to buy LED lightbulbs. I started composting my uneaten food. I couldn’t pinpoint why there was a dramatic shift towards environmental consciousness at the time. However, I recently realized it […] Continue Reading

Audience Engagement / Speech Analysis / Storytelling / Tips / Video


Engaging the audience in a presentation
03.31.2017  /  

How to Master Audience Engagement When You Present

Don’t panic, but if you want to engage your audience in a presentation, you have about 30 seconds to make it happen. Recent studies show that the first lapse of attention happens about halfway through that first minute. If you haven’t caught their attention yet, there’s a good chance you’ll lose their focus to their […] Continue Reading

Audience Engagement / Delivery / Storytelling / Tips


Slide Design_Illustration of Magnets on side of human head
03.14.2017  /  

4 Tips and 1 Tool That Will Help You Perfect Your Slide Design

A good presentation depends, at least partly, on good slide design. Surprisingly, if you want to make great presentation slides, it helps to understand a little bit about the human attention span. Let’s start with you. Picture yourself arriving at the last presentation you attended.  You were probably one of many people there and could […] Continue Reading

Design / Tips


02.22.2017  /  

Storytelling and Empathy take Center Stage at the Watermark Conference for Women

A couple of weeks ago, I attended the Watermark Conference for Women in San Jose. About 6,500 attendees, 95% of them women by my estimate, gathered for talks on diversity, inclusion, women’s issues, careers, and trailblazing/innovating/disrupting/leading change. I left the conference energized and inspired. It also struck me that many of the things that moved […] Continue Reading

Culture


12.29.2016  /  

Duarte.com/edy Vignette #1: Get to the Point

When presenting to executives, there are things that work and things that fall flat. Get to your point quickly, and you’ll avoid the trap that most presenters fall into. See more hilarious presentation lessons at duarte.com/edy or our YouTube channel. Or, send Bob and Finn a quick note on Twitter (@BobandFinn) to let them know […] Continue Reading

Business / Delivery / Duarte.com/edy / Video


11.16.2016  /  

Duarte Launches New Strategy Practice to Help Leaders Spark and Sustain Movements

For the past 30 years, Duarte has played a role in many movements that matter, including its work with Silicon Valley’s leading brands such as Cisco and Salesforce, former Vice President Al Gore’s “An Inconvenient Truth,” and the transportation revolution led by Hyperloop One. Today, we’re thrilled to announced the launch of a new strategy […] Continue Reading

Delivery / News / Strategy