As businesses try to scale and innovate, sometimes using counter-intuitive moves are the best strategy. When Nilofer and I hike together, she does a great job asking critical questions, and then questioning my answers, forcing me to think through a more bold strategic play.

As authors, we’ve worked hard to support each other. So, I interviewed Nilofer about the concepts in her latest book, “11 Rules for Creating Value in the #SocialEra”.

Nilofer’s book is available as an e-book on Amazon, and also at hbr.org. Her book changes your mindset about what it takes to be successful in business today.