An interview with Nilofer Merchant: The “Jane Bond of Innovation”

As businesses try to scale and innovate, sometimes using counter-intuitive moves are the best strategy. When Nilofer and I hike together, she does a great job asking critical questions, and then questioning my answers, forcing me to think through a more bold strategic play.

As authors, we’ve worked hard to support each other. So, I interviewed Nilofer about the concepts in her latest book, “11 Rules for Creating Value in the #SocialEra”.

Nilofer’s book is available as an e-book on Amazon, and also at Her book changes your mindset about what it takes to be successful in business today.

Book Reviews / Business / Interview / Strategy / Video

Related Stories

Video Q&A’s with Zen-master Garr Reynolds

September 21, 2009

Winning the Story Wars – Jonah Sachs is Leading the Charge

September 19, 2012

Nancy’s New Book on Shelves Now

October 9, 2012

Bob and Finn Go to Comic-Con

July 30, 2013

5 Ways to Resonate Remotely

May 2, 2013