Close

The place where we share all our stories, ideas, insights, highlights, announcements, events, tips and tricks. Read on.

grand slam commencement speech
05.25.2017  /  

Why Will Ferrell’s USC Commencement Speech Was a Grand Slam

Commencement season is upon us. You know what that means. Celebrities, statesmen, and scholars across the world are delivering words of encouragement as graduates cross school stages for diplomas. And we’re watching the videos. There have been lots of great commencement speeches so far this year. However, there was one speech, in particular, that’s become […] Continue Reading

Culture / Presentations / Speech Analysis / Storytelling


storytelling is everywhere
05.19.2017  /  

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] Continue Reading

Business / Culture / Marketing / Storytelling / Strategy


presentation mistakes
05.03.2017  /  

6 Presentation Mistakes Every Professional Should Avoid

“There’s this one guy at my company who…” So began my in-flight conversation about presentations and presentation mistakes. This happens a lot. The surprising thing about this conversation was the rest of the sentence. “…is way too exuberant when he presents.” Wait, what? Nobody says that. We talked for a while. I explained how to fix […] Continue Reading

Audience Engagement / Delivery / Presentations / Tips