Create a S.T.A.R. Moment

Create a moment where you dramatically drive the big idea home by intentionally placing Something They’ll Always Remember—a S.T.A.R. moment—in each presentation.

It should be so awe inspiring or so dramatic that the audience can’t help chatting about it later and reporters put it in their headlines. S.T.A.R. moments extend the conversation beyond your presentation and can help your message go viral.

If you’re speaking in front of a group that sees lots of presentations—like a customer who’s evaluating several vendors or a venture capitalist firm—success means standing out in their minds a couple of weeks after they’ve seen your presentation, when they’re ready to make a decision. Your goal is to make them remember YOU over all the other presenters they saw.

The S.T.A.R. moment should be a significant, sincere, and enlightening moment during the presentation that helps magnify your big idea—not distract from it.

There are five types of S.T.A.R. moments:

/ Memorable Dramatization: Small dramatizations convey insights. They can be as simple as a prop or demo, or something more dramatic, like a reenactment or skit.

/ Repeatable Sound Bites: Small, repeatable sound bites help feed the press with headlines, populate and energize social media channels with insights, and give employees a rallying cry.

/ Evocative Visuals: A picture really is worth a thousand words—and a thousand emotions. A compelling image can become an unforgettable emotional link to your information.

/ Emotive Storytelling: Stories package information in a way that people remember. Attaching a great story to the big idea makes it easily repeatable beyond the presentation.

/ Shocking Statistics: If statistics are shocking, don’t gloss over them; draw attention to them.

The S.T.A.R. moment shouldn’t be kitschy or cliché. Make sure it’s worthwhile and appropriate, or it could end up coming off like a really bad summer camp skit. Know your audience and determine what will resonate best with them. Don’t create something that’s overly emotionally charged to an audience of biochemists.

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