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03.29.2011  /  

Rhetoric isn’t a bad thing—16 Rhetorical Devices Regularly Used by Steve Jobs

The word “rhetoric” gets a bad rap as a form of oratory manipulation; I view it as a communication device. When used well, it can be very moving.  Prevalent in politics but not in business, let’s take a look at some the rhetorical devices Mr. Jobs used in his 2007 iPhone launch presentation. Simply brilliant. […] Continue Reading

Delivery / Strategy / Tips


03.03.2011  /  

Nancy’s Talk from TEDxEast: You Can Change the World

Earlier this week, we shared the lessons we learned while trying to get a talk to fit into 18 teeny tiny minutes, now take a look at the talk that taught us. This talk reveals the hidden structure that the greatest communicators and persuaders have used over thousands of years. Insights from literature and cinema […] Continue Reading

Event / Video